Top 5 Play Pass Games Performance in the United Kingdom, Q2 2023

In Q2 2023, the top Play Pass games in the United Kingdom demonstrated diverse performance metrics across downloads, revenue, and active users. Here’s an overview based on Sensor Tower data:

LEGO® DUPLO® WORLD from StoryToys Limited saw its weekly revenue fluctuate, peaking at around $9.5K at the end of April before descending to approximately $5.9K in early June. Weekly downloads followed a downward trend from late March, reaching a low of 1.5K in mid-June, but rebounded to nearly 3K by the end of the quarter. Active users experienced a steady decline from 8K in late March to around 5K in mid-June, before a slight recovery to 6.2K by the end of June.

Disney Coloring World, also from StoryToys Limited, maintained relatively stable revenue, with minor fluctuations around the $5.5K to $6.4K range, ending the quarter at about $4.6K. Downloads saw a notable dip in mid-May to 2.1K but recovered to 3.6K by the end of June. Active users mirrored this pattern, dropping to 6K in mid-May but rising back to 7.5K by the end of the quarter.

Pixel Art － Color by Number by Easybrain Ltd had a notable increase in weekly downloads, peaking at 16K in early April, followed by a decline to 6K in late May, and then rising again to 10K by the end of June. Revenue showed slight variations, averaging around $2K to $2.2K weekly, with a peak of $2.7K in early May. Active users remained consistently high, averaging around 140K to 160K throughout the quarter.

Hungry Shark Evolution from Ubisoft experienced a significant spike in weekly downloads at the end of May, reaching 14K, with a subsequent drop and stabilization around 6K by the end of June. Revenue saw an increase from $1.5K in mid-May to a peak of $2.7K in early June. Active users surged to nearly 40K at the end of May before settling back to approximately 27K by the end of the quarter.

Flow Free by Big Duck Games LLC showed a steady decline in weekly revenue, starting at $2.3K in late March and dropping to $1.3K by mid-June, with a slight recovery to $1.7K by the end of June. Downloads fluctuated, peaking at 9.6K in late March, and then stabilizing around 4K to 5K towards the end of the quarter. Active users remained robust, averaging around 450K to 530K throughout the quarter.

This data, sourced from Sensor Tower, highlights the dynamic nature of game app performance in the UK market. For more detailed insights, visit Sensor Tower.